Fix your commodity messaging
Three ways to work together. Pick the one that fits your budget and bandwidth.
The Playbook
$1,000
1 week
DIY with expert guidance
- ✓Your Commodity Test results as starting point
- ✓Full site audit with prioritized fixes
- ✓MoSCoW prioritization (Must/Should/Could/Won't)
- ✓Harder changes clearly marked (new sections, pages)
- ✓Two 30-minute calls (kickoff + unveil)
- •I don't implement - you do
- •No design or development
Core Site
$18,000
6-8 weeks
Up to 6 pages, done for you
- ✓Complete messaging framework
- ✓Homepage + 5 key pages
- ✓Copywriting for all pages
- ✓Webflow design & development
- ✓CMS for basic self-editing
- •Single buyer persona
- •Standard CMS structure
Full Site
$25,000
8-10 weeks
Up to 12 pages, done for you
- ✓Everything in Core, plus:
- ✓Up to 12 pages total
- ✓Product/service detail pages
- ✓More complex IA & navigation
- ✓Extended CMS capabilities
- •Single buyer persona
- •Add-ons available below
Add-ons (Core & Full Site)
Additional buyer persona
+$3,000
Messaging + pages for a second audience
Advanced CMS setup
+$2,000
Complex content structures, filtering, custom fields
Rush delivery
+20%
Compress timeline by ~25%
Need something bigger?
12+ pages, multiple product lines, complex requirements? Let's scope it properly.
Request custom quoteOngoing partnership
Monthly Retainer
From $4,000/mo
Fractional CMO / messaging partner
- →Ongoing messaging optimization
- →Content strategy & guidance
- →Campaign messaging support
- →Regular strategy calls
- →Priority access & response
Common questions
How do I know which tier is right?
Count your pages. Most manufacturers need 6–8 pages: Homepage, About, Services/Products, Process, Contact, and maybe a couple detail pages. If you're over 8, you probably need Full Site.
What if I need more than 12 pages?
We'll scope it custom. Complex sites with 15+ pages, multiple product lines, or unusual requirements get a custom quote based on actual scope.
What about the messaging framework only?
If you just want the strategic work without design/development, The Playbook is your option. It gives you everything you need to brief your own team or another agency.
Do you guarantee results?
I guarantee deliverables: you'll get everything listed. Sales outcomes depend on your product, market, and implementation. But I promise your messaging will stop sounding like everyone else's.
What's your refund policy?
Milestone-based payment protects both of us: 30% deposit, 30% at framework delivery, 40% at launch. You're protected because you can revise or walk away at framework stage. I'm protected because I'm bringing 27 years of expertise to bear—my time and insight have real value. Fair exchange.
What if I need it faster?
Rush delivery (+20%) compresses the timeline by about 25%. I'd rather do it right than fast, but I understand deadlines. We'll discuss trade-offs upfront.
Not sure where to start?
Let's talk. I'll ask about your situation and recommend the right fit—no pressure, no pitch.
Start a conversation