Free guide
The DIY guide to fixing commodity messaging
Everything learned from 27 years of differentiating manufacturer websites, distilled into a practical guide you can use yourself.
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What's inside
- 01The 12 commodity patterns killing your differentiation
- 02Self-audit worksheet for your homepage
- 035 rewrite frameworks with examples
- 04Before/after case studies from real manufacturers
- 05Common mistakes when trying to fix generic messaging
Who this is for: Marketing directors and owners at $2M-$10M manufacturers who want to fix their messaging without hiring an agency.
Who this isn't for: SaaS companies, service businesses, or anyone looking for quick hacks. This is real work.
What readers say
“The worksheet alone was worth it. I found 6 commodity phrases on our homepage in 10 minutes.”
Marketing Director
Industrial equipment manufacturer
“Finally, someone who understands that manufacturers aren't SaaS companies.”
VP Marketing
$8M precision machining company
Prefer to see your score first?
The Commodity Test takes 30 seconds and doesn't require an email. See how generic your messaging is before diving into the guide.
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